I don’t know about you, but the highlight of any awards show is the Red Carpet coverage. I’m more interested in what the celebrity is wearing than what there nominated for and I am very guilty of switching the channel once the red carpet segment is over! So how excited was I to interview fashion designer Lorena Sarbu, whose fashion creations have graced the red carpets of this year’s Daytime and Primetime Emmy Awards shows! She went from designing dresses for her dolls as a child to designing dresses for celebrities such as Sharon Lawrence, Shohreh Aghdashloo, and Tamara Braun (one of my favorite soap stars!). She was wonderful enough to talk to me about her design inspirations, her favorite designs and celeb clients, as well as her own line which launches in 2010!
MJ: What is it about fashion that truly inspires you and your designs?
LS: The core of my inspiration stems from art and travels. Whatever catches my eye that reflects beauty in a unique way is what really guides my vision for fashion. Part of my business requires me to travel around the world, so when I do, I try to steer away from what is known as mainstream. I like to explore outside of the norm and search for places that have distinctive pieces of jewelry, new and old fabrics, or different little trinkets. I find that each color, design, pattern and even texture has a way of provoking inspiration. Then it’s the images and feelings that materialize into a beautiful garment.
MJ: I absolutely loved the dresses you designed for Sharon Lawrence and Tamara Braun (who is one of my favorite soap actresses!) I loved the way the dresses hugged and accentuated their curves, creating a sleek and sexy look. Is this type of silhouette something you create in a lot of your designs?
LS: I design to celebrate a woman’s figure. Whoever the woman and whatever her body shape, it is important that her best attributes are accentuated. I keep this in mind when I design anything feminine and sexy for women. Evoking confidence in what you wear is part of looking fashionable.
MJ: What were the ideas behind your boutiques in Beverly Hills and Milwaukee that opened this past summer? Do you plan on opening any more? What locations do you have in mind?
LS: Opening a boutique in Beverly Hills was the first for obvious reasons. The prime location and luxury market was appropriate for the store. Milwaukee is very dear to my heart because it is where my husband is from and it is in the Midwest where I began my studies in fashion.
MJ: Trends such as the one-shoulder dress are very hot this season. What new fashion trends, if any, are you incorporating into your 2010 collection?
LS: I always try to make sure my designs are modern and elegant with trend in mind. This coming season I am mixing an array of luxury fabrics, lace silks, beading etc. I will also be launching short cocktail silhouettes with a feminine and sexy appeal.
MJ: What sets your designs apart from all other designers out there?
LS: As a designer, it is imperative for me to make sure my vision for design turns out exactly how I conceptualized it. I only use the best fabrics and am very meticulous when it comes to attention to detail and fit. These elements are very important to me as an established fashion trendsetter and I believe they are necessary to not only gain the respect of the consumer.
MJ: What are you favorite events to design for?
LS: Like any woman and designer, I love to watch award shows for the fashion. So naturally, my favorite events to design for are the Emmy’s, the Globes, and of course, the pinnacle of fashion… The Oscars.
MJ: Out of your designs I’ve seen so far, Tamara Braun’s Daytime Emmy number is my favorite! What are your favorite celebrity dresses that you designed and who wore them?
LS: My favorites so far have been Sharon Lawrence and Shohreh Aghdashloo. Working with these talented ladies was such a privilege. They are very creative and know what styles and colors best flatter their bodies and personalities. My designs were meant to not only accentuate their stunning figures, but to help them feel comfortable, yet sexy. I had such a wonderful time working with them and the entire process was truly memorable.
MJ: What is one celebrity you would love to design a dress for that you haven’t yet?
LS: It would be a dream to design something for Penelope Cruz, who to me personifies the look of Lorena Sarbu. Another would be Eva Mendes, who I feel has really been very adventurous and bold with her look and style, but all the while, beautiful and classy.
MJ: I know when going out for a night on the town, I definitely aim to look red-carpet worthy! What advice could you give to women when it comes to choosing and wearing evening wear?
LS: Stay true to your bodies – learn and understand the positives and negatives, but really strive for something that will bring out the positive!
MJ: If you could describe your style in three words, what would they be?
LS: Sexy. Feminine. Adventurous.
I want to say thank you for Lorena for sharing her thoughts and advice with us and I wish her much success with her new line!
To see more of her designs and previews of her new collections, visit her site!
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Photos courtesy of: Lorena Sarbu