When I started blogging almost 4 years ago, I was working a full time day job. I quickly found out that trying to to blog and do the things related to it can get really time consuming. Just figuring out what to blog about took up a lot of time let alone trying to find images and promote it when it posted. Forget about trying to comment on other blogs, get on Twitter, Facebook, Pinterest¸ and whatever new social platform comes out. Then real life can totally put your blog on the back burner. During my time as a blogger I’ve gotten married, bought a house, and had a baby. How can you build your blog with great and consistent content as well as stay in the social media loop? It can be done (and doesn’t require being chained to your laptop on late nights and weekends!)
Have an Editorial Calendar
I cannot stress this enough! When I got one it totally changed the blogging game for me. One of the big advantages of creating a calendar is knowing what you’re going to write about before you sit down at your laptop. You can make the most of the time you set aside to blog by getting right to work! It also helps you set a posting schedule that works for you. For more reasons on how an editorial calendar can save your blogging life, check out this post.
Block out Time to Write and Schedule Your Posts for the Week
When I worked full time, I had a standard 9 to 5, Monday through Friday job. That left the weekends free for me to run errands, see family, and blog. Saturdays were always hectic so I chose Sundays as my blogging time. I would sit down for a few hours and write out all my posts for the coming week. Then I would schedule them out (with the help of my calendar ) and I’m done! I had the rest of the week to work and enjoy my evenings without having to stress over my blog.
Work on Blog Posts a Little Bit Each Day
Now that I’m freelancing from home and taking care of my little girl, my time is a lot less predictable. The blocking time method didn’t work anymore so I have to split up my time. Because I already know what I’m going to post for the week, I can take an hour or so each day and work on each post. For example, if I have a styling post I want to do on Wednesday, I take an hour on Tuesday to look for all my images. Then Wednesday morning I write the text of my post, drop my images in, and I’m ready to go! For posts that require a lot of writing (like this one!) I write a rough draft the day before and finish it up the day it’s set to post.
Concentrate of the Social Media Channels that Work For You
Part of being a blogger includes promoting your content and engaging with your followers on social media. In the beginning I tried to be on everything and before you know it, I spent more time on Twitter, Facebook, and everything else than actually writing posts! With so many platforms to choose from you don’t want to spread yourself thin. So pick and choose which ones that you like to use and make the most sense for your blog. For example, if you’re a personal style blogger platforms like Pinterest and Instagram would be good for promoting your blog posts. If you do a lot a Youtube videos Vine and Instagram video may be worth playing around with.
Allow Yourself a Break Every Now and Then
This may seem counter intuitive but trust me, I’ve dealt with blogger burn out and it’s no fun! Just like you need a vacation from your day job, sometimes you need one from the blog. How can you tell? You can be doing all of these things (and more) and you still don’t feel like writing anything or just fresh out of ideas. You may even be thinking of shutting the blog down or taking a new direction. Either way, take some time off, do some of the things you love, and regroup. What should you do with the blog in the meantime? You can set up some guest bloggers or simply write a post letting your readers know you’re taking a breather. Remember, having a great blog is a marathon not a sprint!
How do you manage your blogging time?