Happy New Year!
It’s 2011 and I know that as a blogger I am super pumped to start the year off right, putting into place things I learned last year as a blogger, and expand my creative horizons. It’s a blessing to have been blogging for over a year now and it’s only right that I start off this year sharing an important blogging tool that I’ve learned to use. I can clearly remember how exciting and daunting starting a blog was! I was all over the place, not having a clue how to go about things. To add to the scary state of confusion, I was also starting to deal with brands and PR agencies, receiving news, doing interviews, and reviewing products. I knew that keeping my posts consistent was important but it was overwhelming! It seemed as if I was scrambling to get posts done and found it very hard to keep track up everything that needed to make the blog. Once I got this one very simple thing into my life, my world became a whole lot brighter!
An Editorial Calendar
If you are serious about blogging and are either starting out or wanting to take it to the next level, an editorial calendar is essential! It can be anything from an Outlook calendar on your computer to a notebook with dates written in (like mine!) No matter how you set you up, it is important to have one and here’s why:
Manage Your Ideas:
Have you found yourself having so many ideas for blog posts it made your head hurt? I know I’ve been there! By having a calendar in front you, you can jot down and schedule your ideas for blog posts. You can schedule them out over a week or spread them out over a few months if those ideas aren’t time sensitive. If you’re already thinking about blog posts for the summer,go ahead and write them down! When the summer finally rolls around, your blog post topics are already there and you don’t have to spend time thinking them up!
Manage Types of Content:
You may have a blog that covers more than one type of content. You may be like me and cover both fashion and beauty. You may be a daily outfit poster who also likes to write editorials. In any event, when you take a look at the ideas and topics you jotted down for a particular week or month, you have a visual of the types of content you will be covering for a patricular week. Is this week all about fashion and you want some beauty content in there? Need more outfit posts? Too many product reviews ? Take time out and re-schedule your topics so you can achieve the content balance you want. It’s a lot easier to do that when you have everything laid out in front of you!
Manage Holidays and Special Events
If I had to say to name the two busiest times of the year for me as a blogger it would be New York Fashion Week and the Christmas Season. Though last year these eventscrept up on me, this year I can be better prepared to cover it and so can you! By blocking off time on your calendar from now, you can be ready and prepare yourself ahead of time so when these two events roll around you can cover them effectively on your blog.
Makes Pre-Posting a Breeze
If I couldn’t schedule my posts out in advance I would cry! I’m into so many different projects that this is essential to my sanity! However, if I don’t know what I’m going to write about in advance, it kind of defeats the purpose of being a time saver. As we speak, I have my calendar right beside me and when I’m done writing this post, I will move on to the next three for this week. I don’t have to sit and think about what I’m going to write about this week because it’s already there in my calendar. I can easily sit here for the next hour or two and get all of my posts written and scheduled for the week.
I don’t know where I would be without my calendar! Just taking the time once every other week to work on it makes my life so much easier and keeps my blog current and consistent. It gives me more time to spend networking, commenting on other blogs, and researching for upcoming posts.
Your turn! Do you use an editorial calendar?
Photo courtesy of: meds.queensu.ca