Avon has been tag teaming with some major actors when it comes to fragrances. Last month, we were inspired by Reese Witherspoon’s “In Bloom”, which embodied her childhood memories of mother’s perfume and white flowers. The next celeb on the list this year to come out with a personally inspired fragrance? Patrick Dempsey (aka McDreamy from Greys!). This isn’t his first stab at being a scent creator. With one cologne with Avon under his belt, he has launched his second fragrance, Patrick Dempsey 2 this Fall. I was able to personally talk to Dempsey to get the inspiration behind the fragrance.
I learned that this new fragrance was an evolution of his first one, taking him a new direction. Instead of capturing the essence of an individual pursuing their passions as he did with Unscripted, he chose to go with a fragrance that was more personal and intimate. He explained the concept behind PD2 as a “connection between two people. The simplicity of how wonderful that is and then trying to find a moment to have a date night and to keep honoring that.”
So who better to serve as the inspiration for creating such a connection in a bottle than his wife and the strong bond he shares with her. For Dempsey, his wife was also the perfect as his model in the sultry, yet romantic ad for the fragrance (I know ladies! I can’t take my eyes off of it either!) When we talked about his ideas about creating the ad, he told me he didn’t want to do the usual ad showing the “male face looking directly into the camera”. Instead he wanted to embody that intimate and special moment that a couple shares. “I should be looking into her eyes and I should be able to definitely capture between the two of us.”
So what does he look for a mens fragrance? “I think a subtly in the scent but at the same time there’s a complexity that I like in the sense that when you first spray it on, which is your top note ,and then whats the lingering effect that you have when it gets down to the base notes. I think those are things that I like and something that’s not overpowering. Something that’s very organic. That’s some of things that I like. Something that’s fresh.”
Does PD2 fall in line with the subtle complexity and organic freshness that he likes in a fragrance? Well you will just have to stay tuned for the review!
In the meantime, feel free to continue gazing at the ad!
A special thank you to Patrick Dempsey for taking the time out to speak to me!
Photos courtesy of: Avon